What Is The Polar BodyAge™ System?

The Polar BodyAge System is more than a fitness assessment. It’s a whole new way of showing members how healthy they can be. The BodyAge analysis is an exclusive health assessment developed by Polar to quickly and simply provide health club members with a baseline measurement of their overall fitness level. The BodyAge assessment takes into account a number of health and fitness markers including a member’s strength, flexibility, percentage of body fat, nutrition, cardiovascular fitness and more to calculate the fitness of their body. The system provides members a BodyAge score and a complete fitness program to reach their Obtainable BodyAge score.

For example, if someone is 35 but their BodyAge score is 45, the result is a powerful motivator that leads the person to work to improve his or her overall fitness level.

Make more money for your club.

Now personal trainers can provide members with a clear starting point, a simple way to track their progress and a plan to knock years off their BodyAge score.

The new Polar BodyAge™ System gives your members an accurate assessment of their overall health and fitness. But it does something else that you’ll appreciate even more: it gives your staff an exciting new sales tool that will help them sell new memberships, book personal training sessions, sell nutritional supplements and bring more money to your bottom line.

Right now, clubs across America are using the Polar BodyAge System to increase revenue.

Here’s how they’re doing it:

With new members:
Offer quick BodyAge assessment during orientation. This quick report gives the member a baseline fitness level and a program to reach their Obtainable BodyAge score. It is a much more natural way for personal trainers to open up a dialog with new members to promote personal training, supplements, heart rate monitors and more.

In addition, the Polar BodyAge System is a competitive advantage and a powerful closing tool during sales tours. You can tell members that they have access to the most advanced fitness assessment that will give them a personalized program to reduce their BodyAge score. This intrigues the potential new members and gives them an extra reason to join.

With existing members:
Offer quick BodyAge assessments once or twice a month at no charge. While going over the report, personal trainers have a great ice-breaker to build rapport to sell the full assessment and introduce personal training services and more to members.

The full BodyAge assessment gives members a clear starting point and a plan to knock years off their BodyAge score. They get motivated to reach their Obtainable BodyAge score and want to work with the personal trainers to get regular assessments so they can track their progress.

It’s working for other clubs. It will work for you. Contact us for a customized plan on how to use the Polar BodyAge™ System to make more money for your club.

Polar BodyAge Report
BodyAge exercise program
BodyAge nutrition program