NEWS

Lake Success, N.Y. (June 22, 2009) – Polar (www.polarusa.com), the leader in heart rate monitoring and fitness assessment technologies, today announced its active participation in America’s Health Insurance Plans’ (AHIP) efforts to improve healthcare in America. Polar will offer AHIP’s health plan members technology they can integrate into their wellness offerings, which are proven to significantly increase the effectiveness and accountability of employee wellness programs.

Technology that captures and measures the physical activity of participants has recently been a focal point for health plans and employers who seek tangible data on the effectiveness of wellness solutions.

“Polar is very pleased to be working with AHIP. We share a common commitment to improving the health and well-being of all Americans,” said Jeff Padovan, President of Polar USA, adding, “As the industry gets ready to embrace the next generation of wellness program design, our products and web solutions provide the critical link to measuring and tracking biometric data that can be beneficial in changing the behavior of millions of Americans by motivating them to live healthier and more active lifestyles.”

“AHIP’s members are leaders when it comes to designing and implementing wellness programs across America, and Polar will help them move to even greater levels of sophistication and measureable benefits with the vital component they provide for employers and members,” said Charles Stellar, Executive Vice President for AHIP.

About Polar

Headquartered in Lake Success, NY, Polar is a wholly-owned subsidiary of Finland-based Polar Electro OY, which invented the first wireless heart rate monitor (HRM) in 1977. Since its founding over thirty years ago, Polar has been pioneering a revolution in training and leading the heart rate monitoring and fitness assessment technology category with innovative products and solutions that deliver valuable feedback and guidance to help individuals reach their personal goals by improving their well-being and sports performance through a profound understanding of the human body. Today, Polar training computers are the number one choice among consumers worldwide. Polar products and technologies are also used by leading fitness facilities, athletic teams, corporate wellness facilities and by thousands of physical educations programs around the country. For more information, visit www.polarusa.com.

About America's Health Insurance Plans (AHIP)

America’s Health Insurance Plans (AHIP) is a national association representing nearly 1,300 members providing health benefits to more than 200 million Americans. Our member companies offer medical insurance, long-term care insurance, disability income insurance, dental insurance, supplemental insurance, stop-loss insurance and reinsurance to consumers, employers and public purchasers.

AHIP provides a unified voice for the community of health insurance plans. A major policy goal for our members is to expand access to high quality, affordable coverage to all Americans. We have developed innovative proposed solutions to promote universal coverage, raise the bar on quality, and make health care services more affordable. These proposals are available at www.AHIPbelieves.com